CEE's leading instore retail force
IPP Group is CEE's most complete instore retail ecosystem — field forces, instore media, robotics and measurement — operating at scale across Romania, Bulgaria, Poland and Moldova.
We help our clients grow by making sure their products are available, visible, and selling through smart technology, data-driven insights, and standout retail experiences.
Group turnover 2024
Employees across
the Group
CAGR since 2008
Countries:
RO, BG, PL, MD
Countries:
RO, BG, PL, MD
What we deliver
Our core strength is instore — field force, media and measurement. Built on top of that: a full suite of complementary retail services.
Work with us
Talk to our team and discover how IPP Group can support your business across CEE markets.
Investment thesis
Digital retail in CEE is growing — but 65%+ of FMCG purchases still happen in physical stores. Instore execution is the last-mile of retail, and it's the hardest capability to replicate at scale.
IPP Group has spent 19 years building the people, processes and technology to execute instore across every major retail chain in Romania — and is now systematically replicating that model across Bulgaria, Poland and Moldova.
Field forces, store relationships and operational infrastructure take years and significant capital to build from scratch.
CEE's context.
FMCG purchases still instore.
CEE instore retail market.
CEE markets addressable.
Revenue potential vs current footprint.
